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| The AMI approach to private and independent media development combines commitments to ethics, quality and public service with a conviction that economic sustainability is crucial to the sector’s independence and effectiveness. In AMI’s view, the private and independent media companies that provide most of Africa’s media output must be at the centre of African media development initiatives. This includes the sector’s own identification of its most urgent needs, the implementation of practical measures to strengthen the industry and its standards as well as the creation of a pan-African community of private and independent media leaders for mutual support and collaborative advocacy. |
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| The African Media Initiative (AMI) is a pan-African programme that seeks to strengthen the continent’s private and independent media sector from an owner and operator perspective in order to promote democratic governance, social development and economic growth. It does so through a set of strategic activities aimed at transforming the media and communications landscape on the continent. AMI’s overall goal is to promote the development of pluralistic media as a necessary and critical ingredient of democratic governance, as well as economic and human development in Africa. |
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The fourth African Media leaders Forum (AMLF) 2011 took place on the 10th and 11th November in Tunis, Tunisia. Visit the Forum's website (www.africanmedialeadersforum.org) for more update.
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