The AMI Approach The AMI approach to private and independent media development combines commitments to ethics, quality and public service with a conviction that economic sustainability is crucial to the sector’s independence and effectiveness. In AMI’s view, the private and independent media companies that provide most of Africa’s media output must be at the centre of African media development initiatives. This includes the sector’s own identification of its most urgent needs, the implementation of practical measures to strengthen the industry and its standards as well as the creation of a pan-African community of private and independent media leaders for mutual support and collaborative advocacy.   AMI’s Overall Goal  The African Media Initiative (AMI) is a pan-African programme that seeks to strengthen the continent’s private and independent media sector from an owner and operator perspective in order to promote democratic governance, social development and economic growth. It does so through a set of strategic activities aimed at transforming the media and communications landscape on the continent. AMI’s overall goal is to promote the development of pluralistic media as a necessary and critical ingredient of democratic governance, as well as economic and human development in Africa.     AMI Events   The fourth African Media leaders Forum  (AMLF) 2011 took place on the 10th and 11th November in Tunis, Tunisia. Visit the Forum's website (www.africanmedialeadersforum.org) for more update.   Press Releases   Media Leaders Roundtable on Open Data and the Future of News New Partnership Launched for African Media Leading African Media Organization Announces $1 Million Fund for News Innovation Professor Alfred Opubor - Obituary / Necrologie Revolution in Tunisia and in the African Media Fourth African Media Leaders Forum Tunis Declaration 2011 Democracy, Obiang and a Disputed Prize AMI on the Move African Media Initiative (AMI) and Rhodes University's Sol Plaatje Institute (SPI) for Media Leadership partnership boosts bid for strong, diverse African media.      Mobile Media Services at Sub-Saharan African Newspapers: A Guide to Implementing Mobile News and Mobile Business                    AMI and KAS Media Africa announce strategic partnership       Quick Reference   Four Priority Areas   AMI and African Development