The AMI Approach The AMI approach to private and independent media development combines commitments to ethics, quality and public service with a conviction that economic sustainability is crucial to the sector’s independence and effectiveness. In AMI’s view, the private and independent media companies that provide most of Africa’s media output must be at the centre of African media development initiatives. This includes the sector’s own identification of its most urgent needs, the implementation of practical measures to strengthen the industry and its standards as well as the creation of a pan-African community of private and independent media leaders for mutual support and collaborative advocacy.   AMI’s Overall Goal  The African Media Initiative (AMI) is a pan-African programme that seeks to strengthen the continent’s private and independent media sector from an owner and operator perspective in order to promote democratic governance, social development and economic growth. It does so through a set of strategic activities aimed at transforming the media and communications landscape on the continent. AMI’s overall goal is to promote the development of pluralistic media as a necessary and critical ingredient of democratic governance, as well as economic and human development in Africa.     AMI Events   AMI to hold regional Analog to Digital TV Migration Workshop May 21-23 in Kenya. Register here. AMI to hold the first of its Executive Programme - in Digital Media from the 4-6 June 2012 at the Enashipai Resort & Spa, Naivasha...       Press Releases   Turkey - Africa Media Forum Final Declaration Digital Television Migration Workshop ANIC Call for Applications AMI’s Landmark Leadership Guiding Principles launched and signed in Dar es Salaam on World Press Freedom Day OPED - AMI Principles will nourish Africa’s information consumers OPED - "Free the Press": Leadership for the Future       Quick Reference   Four Priority Areas   AMI and African Development